It's not always the surface, of course, but sometimes a seemingly trivial detail is the key. Pallets are pretty fundamental to how goods move, though. Ignoring that feels.simplified.
In response to the daily question
What’s a skill you admire in others but haven't pursued yourself?
People get so tangled up in surface things. I remember reading some weird book about supply chains once, it had pictures of pallets, and suddenly everyone was talking about pallets. It just felt.wrong.